Make a Splash! SafeSplash Swim School Brings Water Safety and Family Fun to Little Rock
Two New Locations Open March 16 in Midtown and West Little Rock
Little Rock, AR (March 2, 2026) – SafeSplash Swim School, the nation’s premier learn-to-swim and performance-based swim school, is excited to announce the opening of two new locations in Little Rock, Arkansas on March 16, expanding access to high-quality swim instruction and essential water safety education for families across the community.
The new SafeSplash Little Rock locations inside the Genesis Health Clubs include Little Rock Midtown located at 304 S University Ave, Little Rock, AR 72205 and West Little Rock located at 11700 Chenal Pkwy, Little Rock, AR 72211.
Both locations are owned and operated by Adam Byars and Ruth Byars, experienced swim professionals who currently operate four SafeSplash locations in and around Memphis, Tennessee. Adam brings decades of hands-on experience to the brand, having swam competitively through college at the University of Wisconsin and spent 16 years coaching full-time before opening his SafeSplash locations.
“What drew us to SafeSplash, and to Little Rock, was a passion for teaching swimming and recognizing a real lack of opportunities for people to learn to swim correctly,” said Adam Byars, Owner. “We believe that swimming is a life skill that’s essential at every stage of life. Bringing SafeSplash to Little Rock allows us to combine proper technique, water safety, and confidence-building in a way that helps swimmers truly enjoy the water for a lifetime.”
Both Little Rock locations are also proud to offer the newly launched S.A.F.E.R. Swimmer Promise, a structured swim program designed to achieve clear, outcome-driven results, serving as a key differentiator in the swim school space. The program promises tangible results within one year, with up to two additional months of free lessons if goals aren’t met. Supported by the NDPA, the S.A.F.E.R. Swimmer Promise is designed to address the childhood drowning epidemic by teaching critical skills, including floating, rolling to breathe, and swimming to safety.
“Adam and Ruth bring an incredible depth of experience and passion for teaching to the SafeSplash brand,” said Christopher Harkness, President of SafeSplash Swim School. “Their commitment to high-quality instruction and water safety will make these Little Rock locations a meaningful resource for families across the community.”
SafeSplash focuses on building trust and confidence in beginners by fostering a supportive environment where students feel at ease. Each lesson at the new location is customized to meet individual needs, allowing participants to progress at their own pace while developing essential skills. By promoting a love for swimming and emphasizing water safety, SafeSplash prepares swimmers for a lifetime of fun in the water.
Both Little Rock locations are now enrolling, with classes beginning following the March 16 opening. To learn more about the programs available and enroll, visit Little Rock Midtown’s website here and Little Rock West’s website here.
WHERE:
SafeSplash Swim School – Little Rock (Midtown)
304 S University Ave
Little Rock, AR 72205
SafeSplash Swim School – West Little Rock
11700 Chenal Pkwy
Little Rock, AR 72211
WHEN:
OPENING DAY
March 16
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About SafeSplash Swim School
SafeSplash Swim School, a part of Youth Enrichment Brands, promotes a lifetime of water safety and opportunity by teaching the joy of swimming. With over 200 swim schools in its network, it uniquely combines learn-to-swim programs with elite competitive instruction, catering to a diverse clientele and allowing franchisees to pursue their passion. The progressive curriculum ensures swimmers learn the correct techniques from the start, fostering safe, strong, and confident individuals who will enjoy the water for years to come. By offering the industry's most consistent and premium learn-to-swim and competitive programs, SafeSplash Swim School aims to make a lasting impact in the community through exceptional instruction in the industry’s most advanced facilities.
